Iluminart S. A. C., a peruvian company dedicated to the design and manufacture of luminaires electrical, we sought to create a digital footprint that reflected their quality, creativity and commitment to the decorative lighting and technique.
Client
Industry
Time
We define a visual identity stylish, modern and functional, able to stand out in a competitive sector. March designed a color palette and typefaces that convey precision and personality, aligned with the craftsmanship, innovation and technical design that Iluminart offers on every product.
We create for Iluminart a digital platform clear, attractive and easy-to-use: intuitive navigation by type of luminaire, galleries that display materials and designs, technical details visible, process of purchasing insurance. The goal: to every visitor can understand what makes Iluminart special and become a customer with confidence.
Branding + UX + web Design + storytelling visual
The project integrated logo design, visual style, product pictures of high quality, detailed descriptions and website structure optimized to convert. Each section — “Who we are”, catalogue, contact — was designed to reinforce the brand identity, to highlight the technical and artistic quality, and to facilitate the action of purchase or contribution.
Strong presence, brand valued, sales-weighted
With the new site, Iluminart projected credibility with their B2B customers and end consumers, difference compared to competitors, improvement in visibility digital, and higher conversion thanks to the user-centered design. March brings not only aesthetic, but also a strategy that drives results.