Giancarlo Romero

Founder

Know

As a home all

"Before the founding of MARCH, Giancarlo dreamed to be an engineer. Spoiler alert: the life led by another way, but the digital marketing it was like a ring on a finger. From the age of 24, he learned that the digital world was his vocation and dedicated 10 years to master the art of SEO, SEM and strategic branding.

Today, MARCH is the reflection of your highest priority: create tangible results without losing the human side. Want to know the secret? Work with a team that is passionate that believes that marketing should be efficient, but never boring.

When not optimizing campaigns or revolutionizing websites, you can find it on doing treaking. And if the algorithms rebel, there is always a good [or drink, or relaxing activity football match to remember that even the most complex projects are solved with the creativity and data in hand.»

How does the March and what you need you wanted to cover with the study?

March was born from a consistent observation in the market: many brands invest in design, but without a real strategy behind it. Saw projects visually appealing which are not communicated well, not sell and did not have a clear direction. The idea was to create a study that would unite strategic thinking, design and execution of digital, where each project has a defined purpose and a measurable impact. March does not arise to make “more” design, but to make a design with judgment and business sense.

What is your personal approach to lead a creative project?

My approach always starts from the deep understanding of the business. Before you start thinking about colors, fonts, or structures, I need to understand the context of the client: your market, your audience, their goals and their limitations. From there, the design becomes a logical consequence. To lead a creative project is not to impose an aesthetic, but to guide a process where each decision has a clear reason.

What does it mean to you that a project is well resolved?

A project well-settled is the one who communicates with clarity and fulfills its function. Not necessarily the most eye-catching, but the most consistent. When a user understands quickly what gives a brand, trust it and know what to do inside a web, the project works. For me, success is in the balance between form, message, and target.

What values you're looking to stream from March as a studio?

We seek to pass judgment, order and professionalism. We believe in clear processes, informed decisions and tailored solutions. We do not work with generic formulas or follow trends without analysis. Each project should reflect the real identity of the client and sustain itself in the time.